Get to Know Us
THE JAE VEE STORY
Founder’s Note
Jae Vee Skincare began with my own quiet longing for softness — for a ritual that felt calming, intentional, and true. As someone who has always been drawn to the elegance of traditional Korean beauty, I found comfort in the way those rituals honored slowness, hydration, and the gentle art of caring for the skin without overwhelm.
Jae Vee Skincare was born from a season of reflection — a time when my days felt too hurried, my routines too complicated, and my skin longing for gentle consistency rather than constant change. I found myself returning to something familiar and comforting: the grace of traditional Korean skincare rituals. These rituals weren’t about chasing perfection or buying endlessly; they were about slow steps, soft hands, deep hydration, and honoring the skin’s natural rhythm.
In those quiet moments, I began to understand what my skin, and my spirit, truly needed: not more products, not louder promises —
but intention, simplicity, and care.
Women today are surrounded by endless choices, trends, and conflicting advice. It’s easy to feel lost or overwhelmed, unsure which products truly serve our skin. And so I created Jae Vee as a gentle alternative — a calm, curated space where skincare feels like a ritual again, not a race.
Instead of selling inventory, I choose to recommend with purpose. Each product I share is selected because it embodies the softness of Korean beauty philosophy: dewy hydration, barrier respect, lightweight layers, and ingredients that soothe rather than shock the skin. My goal is to help you build a routine that feels effortless and peaceful, a ritual that supports you through the seasons of your life.
Jae Vee is more than a brand — it is a quiet companion, a guide toward a glow that feels natural and unforced. It is for the woman who wants to feel radiant without feeling overwhelmed, who values nourishment over noise, and who understands that the most beautiful glow begins within.
With every recommendation and every ritual, I hope you feel encouraged to slow down, breathe, and return to yourself.
This is skincare, yes — but it is also softness, renewal, and the gentle art of caring for your own light. Welcome to Jae Vee Skincare.
Where glow is simple. Where ritual becomes serenity. Where your radiance finds its home.
XOXO
Jae Vee